Starting a small business is about more than sales; it’s about relationships, reputation and being part of something bigger. That belief is at the heart of Network Magazines, a growing collection of free, hyper-local magazines founded by Lisa Ashton, an NCF member.
Having worked for other local publications and in social media marketing in the past, Lisa started Network Magazines in 2025 specifically to connect communities and champion local enterprise, supporting small business owners while celebrating the people and stories that make Hampshire towns unique.
What Is Network Magazines?
Network Magazines is a free, community-focused magazine delivered directly to thousands of homes and businesses in Eastleigh, with Totton launching soon and further expansion in the pipeline.
Each issue highlights:
• Local businesses and services
• Community events and organisations
• Inspirational local people and stories
For residents – particularly those aged 55+ – the magazine has already become a trusted, easy-to-read local resource. For advertisers, it offers a powerful way to reach engaged local customers without the high costs of national marketing.
Supporting Small Businesses Through Local Advertising
One of the key strengths of Network Magazines is the intentionally affordable, high-impact advertising tailored specifically for small and micro businesses. Lisa understands the challenges local business owners face, especially when budgets are tight and every decision matters.
Her advice to anyone starting a business is simple: know your audience, keep your message clear and stay authentic.
The magazine’s friendly, approachable style helps businesses build trust quickly – something that’s essential when marketing locally. For many advertisers, Network Magazines has become a reliable way to increase visibility, enquiries and brand recognition within their own community.
A Business Built on Community Values
What makes Network Magazines stand out is its genuine commitment to giving back. Lisa is passionate about ensuring the business supports the communities it serves.
• 10% of advertising profits are donated monthly to local charities
• Ongoing partnerships with Eastleigh Football Club and AFC Totton
• Active involvement in local events and initiatives
This community-first approach resonates strongly with both readers and advertisers, reinforcing the idea that successful local businesses can also be socially responsible.
Lessons for Anyone Starting a Local Business
Lisa’s journey offers valuable lessons for aspiring business owners:
• Start local – focus on one community and serve it well
• Build relationships – networking, partnerships, and trust matter
• Collaborate – strong links with councils, radio, and local media increase reach
• Stay values-led – people buy from businesses they believe in
Network Magazines benefits from established partnerships with local councils, radio stations and digital billboard providers, helping advertisers achieve real results while staying rooted in their local area.
Why Lisa Loves Supporting Local Businesses
Despite the challenges of running a growing business, Lisa finds hew new project incredibly rewarding. Helping a local business gain new customers, promoting a community event or showcasing a local hero makes every edition worthwhile.
Network Magazines proves that when local businesses support each other, everyone benefits. It’s a powerful reminder that networking, collaboration and community focus are still at the core of sustainable business growth.